Presidential Campaign Slogans

The way the presidential campaign slogans are coined can make or break the presidential candidate’s chances of winning the election. Of course a very catchy slogan would not work if the candidate has not proved himself or herself. Presidential slogans are a last minute gimmick to lure and attract people to vote for a particular candidate. Scroll down for some interesting read on such slogans.
“How come we choose from just two people to run for president and 50 for Miss America?”
Is what someone has said about the US presidential elections! Wow! Come to think of it, even though it sounds funny, it is so very true! However, just 2 presidential candidates are enough to create a flurry and anxiousness in the supporters, translating into voters. To add to the dilemma as to who should be voted, there are huge presidential campaigns, adorned with slogans to lure the fish into the bait, that is the voters. From funny to serious and to matter of fact, there have been a number of memorable presidential campaign slogans. Presenting to you some of the s elected best from the lot!
Presidential Campaign Slogans List The list of slogans
below has probably the most popular ones till date.
Don’t swap horses in midstream
- This was the 1864 U.S. presidential campaign slogan of Abraham Lincoln. Interestingly, this was used by George W. Bush, as well, with detractors parodying it as “Don’t change horsemen in mid-apocalypse.” Moreover, for a comic touch in the film Wag the Dog too this slogan was used.
Drill, baby, Drill!
- In 2008 US presidential campaign, this was slogan of John McCain, used by his Vice Presidential candidate Sarah Palin.
A Chicken in Every Pot. A car in every garage
- Herbert Hoover chose this as his 1928 Republican presidential campaign slogan.
Hope
- One of the most famous presidential campaign slogans from President Barack Obama in 2008 was hope.
Yes We Can
- Yet another slogan of Obama’s much hyped 2008 presidency campaign.
It’s the economy, stupid
- It was in 1992 presidential campaign that Bill Clinton used this slogan, referring to President Bush’s promise of “no new taxes”.
A time for greatness
- 1960 U.S. presidential campaign theme of John F. Kennedy.
Ma, Ma where’s my Pa?
- In 1884 this slogan used by the James Dick supporters against his opponent Grover Cleveland in the presidential elections. It slogan alluded to fact that Cleveland had fathered an illegitimate child in 1874. When Cleveland was elected President, his supporters added the line, “Gone to the White House, Ha, Ha, Ha!”
This totally falls in the category of funny presidential campaign slogans. Read more on funny campaign slogans.
Keep Cool and Keep Coolidge
- This was the 1924 presidential campaign slogan of Calvin Coolidge.
Let’s Make It a Landon-Slide
- Alfred Landon used this in 1936 U.S. presidential campaign.
I’m just wild about Harry
- 1948 U.S. presidential slogan of Harry S. Truman, a rip off from a 1921 popular song title written by Noble Sissle and Eubie Blake.
Are You Better Off Now Than You Were Four Years Ago?
- U.S. presidential campaign slogan of Ronald Reagan in 1980. It referred to the poor economy that plagued the Jimmy Carter presidency.
Not Just Peanuts
- Jimmy Carter, who was a peanut farmer, had other experience and qualifications for the office, was what he meant by this slogan.
A Leader, For a Change
- Jimmy Carter opted for this slogan for his 1976 bid for the presidency.
In Your Heart You Know He’s Right
- Barry Goldwater, Republican nominee inspired a number of impassioned conservatives in 1964 with this slogan.
In Your Guts, You Know He’s Nuts
- Lyndon Johnson’s Democratic campaign came up with a response that more effectively branded Goldwater as a right-wing extremist thorough this slogan. This was one of the classic presidential campaign slogans!
It’s Time to Change America
- This was the theme and catch line of the 1992 U.S. presidential campaign of Bill Clinton.
Pour it on ’em, Harry!
- In 1948 U.S. presidential campaign, Harry S. Truman used this slogan to woo the voters.
There are quite a few more but these were the most caustic, funny and famous of the caboodle of slogans. Some of these presidential campaign slogans proved useful and worked to attract the people of USA. Some of them didn’t. But one thing is sure that elections or not, they are great piece of literature!
I close my treatise on presidential slogans here! Enjoy!


